NEW OWNERSHIP SUPPORT THROUGH ONLINE MARKETING
EMW’s first task was to redesign the practice's website with a mobile-first approach, thus improving Google search engine rankings. The new website, promoting the company's new ownership and rebrand, provides potential patients with valuable educational resources on dental health as well as detailed dental procedure after-care instructions. Interactive new-patient information forms, Better Business Bureau ratings and financing programs were all enhanced.
Our next task was to put Bay Area Denture’s new ownership and enhanced services message in the inboxes of their patients and potential patients. Our focus is on building a monthly digital marketing campaign to drive visitors to KRISTV.com and KIIITV.com back to the practice’s website where new and updated information on dental care is readily available. We’re proud to say that site traffic has reached record numbers since we began working with Dr. Van Maren.
As part of our offline efforts, we created a presentation the Bradleys sales team could use every day, giving their sales team a tool to use when cold calls turned into real-live leads looking for more information. We worked hand-in-hand with their management team, creating a piece that was simple, to the point, but still very informative.